About Us

Our Story

Elim was ‘born’ in 2004 out of personal necessity. Our Founder, Shantelle Booysen struggled with cracked heels and was looking for a solution that made an immediate impression and gave long lasting results. In search of a product that didn’t dry out her feet, released a pleasant fragrance and that felt ‘premium’ on the skin, she wanted something more impressive than products available in the supermarket. Shantelle’s entrepreneurial spirit soon gave rise to the Pedicure and Manicure products for which she longed. The Pregnancy and Natural Range and more soon followed. Today, Elim exports its beautiful range to 18 countries and supplies prestigious hotels like the Fairmont and the Metropole in Monte Carlo which offer the Royal Pedicures. Elim also supplies the Mandala in Germany, The Taj in India, the Anantara in Dubai and many more luxurious destinations that we are proud of globally. However, it is each and every loyal therapist that does the treatment with excellence that we are most proud of. Without them we could never have built our brand into an aspirational and luxurious range. “It works!” is all the team at Elim need clients to say about their products and the desire to hear this statement is what drives our innovation.